A distinctive new fashion label.
Provocative and striking like the iconic '27 Club'
Icons like Janis Joplin, Jimi Hendrix, Kurt Cobain, Amy Winehouse & Jim Morrison are just a few names of legendary artists who died at the age of 27. ICONIC27 is a high fashion collection based on the different identities and lifestyles of these legendary icons. The brand wants to honor these artists and bring an ode to their talent.
They are truly an endless inspiration!